Explore Our Curious World
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Explore Our Curious World
Services
Portfolio
Blog
About
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Branding Questionnaire
BRANDING QUESTIONNAIRE
- Please fill out the following questionnaire, or
click here
to learn more -
Name
*
First Name
Last Name
Email
*
Phone
(###)
###
####
Website (If applicable)
Is this a new business or existing business?
*
Pick One Below
New Business
Existing Business
What does your business / product do?
If you had just 30 seconds to explain your product to a customer, what would you say...
What problem do you solve for your customers?
What is the purpose of your business (other than to make money)?
Who are your 3 main competitors (direct or indirect)? What do you like about their presence? What do you dislike about their brand identity?
It pays to know who you’re competing against and what the industry norms are. Know them, learn from them, but do your own thing...
What about your background or product or service sets you apart from your competitors? Why should your prospects buy from you or engage with you?
Is there a unique story behind your business?
People connect through stories. Storytelling is an effective way to create and sell a brand image...
Share 5 adjective or words that best describe your company.
The best brands are built on great stories...lets hear yours!
What are the deliverables for your brand identity?
Brand identity is vast and can include stationery, logo, product packaging, marketing collateral and others...
Does any of your current material need to be updated to match the new brand identity?
If so, what are they?
Who are the decision makers on this project? What is the turnaround time for making a decision?
What timelines are you’re looking at for this project?
What is your budget?
Describe your ideal customer?
If you already have an ideal customer profile, we'd love to hear it. If not, what's your customer demographic and/or story?
What is the primary message you want to convey to your customers?
This does not have to be just a verbal message. This is about how you want customers to feel each time they interact with your business. How do people feel each time you mention an iPhone?
Share 5 adjective or words that best describe your ideal customer.
If you have an existing brand/identity, why isn’t it working for you?
This will help us understand what’s not working and what we need to fix/improve in your new design...
Do you have specific guideline do’s and don’ts about the colors and other elements of brand identity?
If we need to stick to some predefined corporate guidelines for your brand identity, it's better to know it upfront...
Please share 3 links of brand whose brand identity inspires you. What do you like best about them.
Please share 3 brands/logos that you thought were weak, and what made you feel that way...
Using 5 adjectives or short phrases, describe your brand’s desired look and feel...
Questions or Comments?
Thank you. We will be in touch shortly.
